Privacy Notice

The Great-West Family of Companies

Great-West Life & Annuity Insurance Company
The Great-West Life Assurance Company (US operations)
Great-West Life & Annuity Insurance Company of New York
Advised Assets Group, LLC
GWFS Equities, Inc. ‡
Canada Life Insurance Company of America
The Canada Life Assurance Company (US operations)
Emjay Corporation
Emjay Retirement Plan Services, Inc.
Great-West Life & Annuity Insurance Company of South Carolina
Great-West Capital Management, LLC
Great-West Funds, Inc.1
National Plan Coordinators of Delaware, Inc. ‡
Great-West Healthcare of Georgia, Inc. *
Great-West Trust Company, LLC2
Westkin Properties Ltd.

1 Name change also applies to each of the individual mutual funds.
2 Name change also applies to each of the individual collective trusts.

Revised 01/2009 (standard + CA)


The Great-West Family of Companies protects your privacy. We have strict policies to keep your nonpublic personal information private. We may share it with affiliates and third parties that we do business with, and in other ways permitted by law.

Information We Collect. We collect and store information. It comes from forms that you complete, from business you have conducted with us and other parties we do business with and from consumer and insurance reporting companies.

Security of Your Information. We have physical, administrative, and technical safeguards in place to protect your privacy.

Access to Information. The only employees who have access to your records are those who need it for business reasons.

Our Information Sharing Practices. We limit the information we share and the parties we share it with. We share your information to help you do business with us. What we share depends on the types of products or services you request. For example, we may share information:

  • from business forms that you complete (such as your name, address, SSN, plan or ID number, assets and income from your application)
  • about your business with us, or others (such as your policy or contract coverage and benefits and payment history)
  • about your relationship with us (such as the products or services you purchased)
  • from your employer, benefit plan sponsor, or group product (such as your name, address, SSN, plan or ID number and age)
  • from consumer and insurance reporting organizations (such as your credit, financial or health history; please note, these organizations may retain information provided to us and disclose it to others)
  • from other third parties (such as health and demographic information)
  • from visitors to our Web sites (such as information you provide online by completing forms, site visit data and "cookies")

Sharing of Health Information. We won't share your health information, unless such sharing is permitted or required by law. For a description of how we share your health information, please contact our Privacy Officer at the address noted below.

Sharing Information with Other Parties. You may permit us to share your information with other parties. Your information may be shared without your consent with our affiliates and other third parties if permitted by law. We do not share your information for any purpose that requires an opt-in or opt-out.

Our affiliates are listed and include, but are not limited to, our broker-dealers and our trust company. Your information may be shared to serve you better or to make it easier for you to do business with us.

We may also share your information with vendors and financial institutions. Vendors perform services for us such as processing transactions. Financial institutions such as banks have marketing agreements with us. We have agreements with these parties requiring them to protect the privacy of your information. They are not allowed to use the information other than as specified or permitted by law.

Other disclosures that may be made without your consent, include:

  • To detect or prevent fraud & other criminal activity;
  • To a medical professional for eligibility or audit purposes;
  • In response to a question from a government agency;
  • For purposes otherwise permitted or required by law;
  • In response to a subpoena or court order;
  • To a group policy holder to report claims experience or for an audit;
  • In connection with a sale or merger of all or part of our business;
  • To a government agency to determine your eligibility for benefits they may have to pay for;
  • To a peer review committee to evaluate a medical professional;
  • To a certificate holder or policyholder to provide information about the status of a transaction.

Our Treatment of Information about Former Customers. If our relationship ends, we will not share your information with third parties except as the law requires or permits.

Access to Information. You may access your information by submitting a written request that describes the information. We will respond within 30 business days or as required by state law. Our response will explain the nature and substance of the information on record. We will identify, if recorded, the parties we shared your information with over the last 2 years.

Right to Correct, Amend or Delete Information. You may submit a written request to us to correct, amend or delete any information in our records. We will respond to your request within 30 business days or as required by state law.

If we agree to your request, we will notify you in writing. We will provide the corrected information to any person you identify that has received the information in the last 2 years and to any insurance reporting organization we may have provided the information to over the last 7 years. If we refuse your request, we will explain why and you will have the right to file a statement of disagreement.

We reserve the right to revise this policy as needed. If changes are made, we'll send you a revised notice and post the new policy on the web site.

Privacy Officer
Great-West Life & Annuity Insurance Company
8525 East Orchard Road
Greenwood Village, CO 80111